Insights

Case Studies > Statistics Roll

Combining the role of the traditional customer database with website analytics and optimization creates an even more powerful hub for a company's marketing department. - SOURCE: BMO Capital Markets study, 2008

Percent of companies that believe that the importance of data analysis and insight are increasing significantly in marketing programs
SOURCE: CSO Insights, "Top Marketing Priorities Analyis—2007 Key Trends"

Percent companies that drive or inform their corporate marketing strategy through a database
SOURCE: Forrester Research, The State of the Customer Database

Percent of companies that collect enhancement data from third-party sources in their databases
SOURCE: Forrester Research, "The State of the Customer Database"

Percent of mobile data subscribers who saw an ad and responded to it by sending a text-message, clicking on it, or calling a specific number
SOURCE: Nielsen Research

Number of Americans that use some type of non-voice mobile service from text-messaging to video streaming
SOURCE: Nielsen Research

Percent of consumers that use email and mobile phone adoption is at an all-time high
SOURCE: Five inconvenient truths about the state of email marketing

Percent of companies that track conversion rate to gauge success of SEM programs
SOURCE: Search Engine Marketing Professional Organization Survey, 2008

Percent of companies that believe conversion rates are critical to track ROI
SOURCE: Forrester Research, Redefining B2B Marketing Measurement

Percent of B2C marketers that believe the importance of Web-based marketing programs is significantly increasing."
SOURCE: CSO Insights

Percent of companies that coordinate direct mail with search marketing (83)
SOURCE: Iprospect Search Engine Marketing Integration Study, 2008

Percent of workers that plan to return to school for an advanced degree or training.
SOURCE: Career Builder Industry Trend Survey, September 2007

Percent of adults that have reported watching a TV program online
SOURCE: CTAM

Percent of adults that prefer watching video shorts online than long-form TV programs, however 35% have watched a TV program online
SOURCE: CTAM

Percent ESPN viewers watching TV and online in the same minute.
Heavy users of TV were also heavy users of online.
SOURCE: ESPN Media Research

The worth of multi-channel buyers versus single channel buyers making at least two purchases
SOURCE: Direct Marketing Association