CRM and database
marketing systems
infrastructure
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CRM and Database
Marketing Systems
Infrastructure
Pluris builds and maintains marketing and sales applications - from data warehouses to real time personalization engines used at call centers and web sites. We understand the value of data
both - aggregate and specific - that is most useful to marketers. You have access to vital consumer information that is relevant at the household level rather than ZIP Code, allowing you to tailor and target your marketing campaigns, improving effectiveness, maximizing sales and ROI. Pluris currently supports database marketing infrastructures for more than 40 million U.S. households, 30 marketing organizations, hundreds of users generating more than 30,000 queries a month as well as US Postal Service address standardization enablers, CASS, DPV and DSF. We work across all CRM and database marketing software applications and advanced modeling tools.
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Additional Information:
IMS™ Overview (pdf 371KB)
IMS™ Case Study (pdf 1,197KB)
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