Direct marketing’s best practices have evolved greatly but have reached a point of diminishing returns. Marketing is no longer about selection through exclusion—it’s too slow, too complex, and inexact. We need to find a better way.
At Pluris, we understand that today’s best marketing is about inclusion, relevance. About engaging each person in the optimal way through interactive and digital channels. We leverage consumer-initiated contact, identify intent, and service it very specifically at every touch point to drive relevance up and media cost down.
It’s a more sophisticated consumer engagement strategy, but it’s simpler, more scalable, and less expensive. We enable marketers to free themselves of technology constraints to focus on concrete marketing objectives and strategy. To answer the hard questions, such as “What do these insights mean? How should our strategy change? How do we improve productivity?” And then to take meaningful action.
At Pluris, we derive actionable insights that drive specific sales and marketing objectives for large marketing organizations, across multiple locations and lines of business. We apply and embed analytics to develop an optimal configuration of product and service, price point, offer and messaging, media and point of engagement for each consumer.
We ensure a well coordinated, rich consumer experience that results in messaging consistency and higher productivity on your marketing investment.