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Chris McDonald
President
Chris McDonald brings over fifteen years of leadership experience in the direct marketing industry. Prior to joining Pluris, Chris held Executive Vice President and General Manager positions with Abacus and President of MBS Insight - a provider of database marketing and analytical solutions to the retail and catalog industry. McDonald is one of the leading thinkers in applying technology, data, and analytics to improve direct marketing and advertising performance in the off-line and on-line worlds. He has worked with some of the largest, most respected, retail and catalog brands as well as many leading media and communications companies.
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