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historymanagement team
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Michael CaccavaleChief Executive OfficerMichael Caccavale brings over twenty years of marketing services experience as the leader of the firm. Prior to founding Pluris, Michael held brand management positions for Procter & Gamble, founded Aperio, a leading marketing services firm that was later merged with Kana, and co-founded Exchange Applications, a campaign management software leader that went public. Michael is a recognized industry expert and has led the deployment of advanced marketing strategies and capabilities to many leading brands such as American Express, AT&T, Bristol-Myers Squibb, Comcast, Fleet Bank, Johnson & Johnson, and Lands' End.
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